Apple’s Tim Cook dinner Faces Pointed Questions From Choose

Apple Inc. AAPL -1.48% Chief Govt Tim Cook dinner confronted robust questions from the federal choose who will resolve whether or not the iPhone maker operates an improper monopoly, together with in regards to the competitiveness of its App Retailer fee system.

Mr. Cook dinner spent about 4 hours Friday on the witness stand in an Oakland, Calif., court docket making an attempt to rebut claims by “Fortnite” videogame creator Epic Video games Inc. that Apple unfairly prohibits competing app shops on the iPhone and forces in-app purchases for digital funds by way of its personal system that takes as a lot as a 30% lower.

He argued that Apple’s prohibition of rival app shops on the iPhone and its insistence on reviewing all apps offered ensures the safety of customers. He additionally pushed again in opposition to the Epic lawyer’s makes an attempt to point out the corporate was motivated by revenue issues.

As Mr. Cook dinner’s time on the general public witness stand neared an finish, U.S. District Choose Yvonne Gonzalez Rogers interjected, noting that sport builders gave the impression to be producing a disproportionate amount of cash for Apple in contrast with the expertise the iPhone maker was offering in flip.

Tim Cook dinner within the federal advanced in Oakland, Calif., on Friday.

Photograph: Noah Berger/Related Press

She mentioned Apple’s in-app fee system didn’t face competitors and zeroed in on why Apple prohibits builders from alerting customers of their apps to cheaper choices for in-app purchases outdoors of Apple’s system—a difficulty that has arisen a number of occasions throughout the trial.

“I perceive this notion that in some way Apple brings the shopper to the players, the customers, however after that first time, after that first interplay…the builders are conserving their clients, Apple is simply profiting off that,” she mentioned.

Mr. Cook dinner disagreed, arguing that the numerous free apps accessible on the App Retailer entice clients to the potential good thing about sport builders, and defended Apple’s proper to decide on a enterprise mannequin that depends on commissions from apps and in-app purchases.

“If we allowed individuals to hyperlink out like that we’d in essence hand over our whole return on” mental property, Mr. Cook dinner mentioned.

‘We’re not interested by the cash in any respect, we’re interested by the consumer.’

— Tim Cook dinner, in court docket testimony

In contrast to in a jury trial, Choose Gonzalez Rogers will resolve the case, which is scheduled to finish Monday. Either side have been carefully watching her statements and questions throughout the previous three weeks of the trial to gauge how she is leaning; she had beforehand requested in regards to the concept of permitting builders to inform their customers of a less expensive various to Apple’s fee system.

Longtime court docket observers warning in opposition to studying an excessive amount of into any choose’s statements throughout a continuing. Choose Gonzalez Rogers’s questions got here after Mr. Cook dinner had tried to spend a lot of his time emphasizing that consumer safety motivates Apple.

“We’re not interested by the cash in any respect, we’re interested by the consumer,” he mentioned.

Mr. Cook dinner started testifying round 8:15 a.m. native time by discussing Apple’s dedication to safety and privateness—a well-recognized theme for the CEO—and his perception that third-party builders with their very own app shops aren’t motivated to match the extent of consumer safety that Apple gives with its App Retailer.

He famous that Apple opinions about 100,000 apps per week and rejects about 40,000 for numerous causes.


Does Apple unfairly prohibit competitors within the mobile-app market? Why, or why not? Be a part of the dialog beneath.

“You’ll be able to think about should you turned the assessment off how lengthy that it could take the App Retailer to only grow to be a poisonous form of mess,” Mr. Cook dinner mentioned. “It could be horrible for the consumer, but it surely additionally could be horrible for the developer as a result of the developer is dependent upon the shop being a protected and trusted place the place clients wish to come and be ok with transacting.”

Apple’s case that it isn’t a monopoly has relied on citing Android telephones, private computer systems and videogame consoles as extra methods for Epic to distribute its “Fortnite’’ sport, and underscoring that different platforms gather an analogous fee.

Mr. Cook dinner mentioned that Apple confronted “fierce” competitors from Alphabet Inc.’s Google, Samsung Electronics Co. and others and emphasised how a lot worth his firm’s funding within the app economic system has created for builders—an assertion becoming claims from Apple’s legal professionals that the corporate’s charges are truthful.

“It’s been an financial miracle,” he mentioned.

“What’s the downside with permitting customers to have alternative—particularly in gaming content material—to search out, to having cheaper choices?” Choose Gonzalez Rogers requested Mr. Cook dinner.

“I feel they’ve a alternative at present,” he responded. “They’ve a alternative between many alternative Android fashions of a smartphone or an iPhone, and that iPhone has a sure set of rules behind it in security, safety and privateness.”

Mr. Cook dinner’s testimony might be scrutinized effectively past the courtroom as Apple faces rising threats from lawmakers and regulators around the globe inspecting the facility it has over third-party software program builders.

Approaching his 10th anniversary as CEO, Mr. Cook dinner is pursuing a technique for Apple that includes increasing its digital choices to offset any slowdown in iPhone gross sales.

In whole Mr. Cook dinner testified about 4 hours, together with a while behind closed doorways for enterprise confidentiality. He confronted questions from Epic’s lawyer of a sort that he not often will get every quarter from Wall Road analysts, together with about Apple’s removing of apps for the Chinese language authorities and particulars of the deal making Google the default search engine on the iPhone.

Through the cross-examination, Epic lawyer Gary Bornstein tried to pin down Mr. Cook dinner down on whether or not firm calculates the revenue margin of its App Retailer in a bid as an instance that the corporate is making outsize income from builders.

Mr. Cook dinner insisted Apple doesn’t calculate such issues and averted most dialogue about profitability. Requested if Apple’s multibillion-dollar deal for Google to be the default search engine on iPhones, he insisted: “It’s nonetheless in the most effective curiosity of the consumer.”

“Sir, it’s a really profitable association for Apple,” Mr. Bornstein mentioned. “Am I proper about that?”

Mentioned Mr. Cook dinner: “They pay us cash.”

Mr. Bornstein turned to what he referred to as public info that the federal government has mentioned Google paid Apple upward of $10 billion. In October, the Justice Division filed an antitrust lawsuit in opposition to Google that, partly, claimed the search engine was paying between $Eight billion and $12 billion yearly for the association. Apple wasn’t accused of wrongdoing in that case.

“I don’t keep in mind the precise quantity,” Mr. Cook dinner responded. Requested if it was upward of $10 billion, Mr. Cook dinner mentioned he didn’t know.

All through the trial, each side centered on Apple’s motivation final fall for decreasing the commissions it collects to 15% from 30% on apps producing not more than $1 million in income. Mr. Cook dinner mentioned it was prompted by issues of small companies amid the Covid-19 pandemic whereas conceding litigation issues performed some function. The choose mentioned it appeared to stem from the strain Apple was feeling from investigations and litigation and never competitors.

Mr. Cook dinner’s protection of the corporate’s in-app fee system revolved round the concept it helps Apple invoice builders. With out it, he mentioned, “It could be a multitude.”

Apple’s stock-market worth hit a brand new report this 12 months, however its longstanding disputes with app builders are effervescent over into public view. WSJ explains why high-profile corporations like Epic Video games, Spotify and Tinder are at odds with App Retailer guidelines. Video/illustration: Jaden Urbi/WSJ

His testimony put Mr. Cook dinner in the identical courtroom as rival Tim Sweeney, the co-founder and CEO of Epic, who has attended the trial every day

Mr. Sweeney took the witness stand throughout the trial’s first week, describing how Epic violated Apple’s app-store guidelines to be able to present the facility the iPhone maker wields. “Apple was making extra revenue from promoting developer apps within the App Retailer than builders,” Mr. Sweeney testified on the trial’s opening day.

Epic filed its lawsuit in opposition to Apple in August after the iPhone maker kicked “Fortnite” out of the App Retailer for violating its guidelines. Epic’s crew had created an in-app fee system aimed toward circumventing Apple’s and sneaked it into “Fortnite” that month.

On the stand Friday, Mr. Cook dinner mentioned the return of “Fortnite” to the App Retailer would profit the consumer—if Epic adopted Apple’s guidelines. “The consumer is caught between two corporations,” he mentioned. “It’s not the correct factor to do with the consumer.”

Write to Tim Higgins at

Corrections & Amplifications
Nina Riggio of Bloomberg Information is credited for the picture of Tim Cook dinner arriving at court docket on Friday. An earlier model of this text incorrectly carried a credit score for David Paul Morris of Bloomberg Information. (Corrected on Could 21.)

Epic vs. Apple

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