Kevin Hart and Snoop Dogg aren’t often known as sports activities commentators. However customers of the Peacock streaming service will quickly be capable to get the duo’s takes on Olympic pole vaulting, volleyball or—a brand new addition—velocity climbing.
The wrap present from the comedic actor and hip-hop artist is a part of a slate of content material that Comcast Corp.’s NBCUniversal is placing on Peacock for the Olympics because it seems to be to make use of the Tokyo Video games to jump-start the platform’s development.
NBCUniversal, which has aired the Olympics for many years, will present this summer season’s Tokyo Video games on its broadcast and cable networks, starting with the opening ceremony this morning. A minimum of some direct protection of all 41 competitions besides males’s basketball—out there to paying Peacock subscribers—can even be aired on the platform’s free, ad-supported tier, which provides a slimmer library of content material to its members indefinitely.
NBCUniversal hopes its unique packages on Peacock, just like the discuss present, will add additional enchantment to attract viewers.
Reasonably than function conventional sportscasters, Mr. Hart mentioned in an interview that he and his co-host goal to cowl the Olympics “in methods no person else can”—tapping their information of sure sports activities and getting acquainted with others proper alongside viewers.
