Apple’s iPhone 12 Helped Ship a Document $111.four Billion Quarter

Apple Inc. AAPL -0.77% completed 2020 with its most worthwhile quarter ever, fueled by an uptick in higher-end iPhone gross sales and a pandemic-induced surge in demand for its laptops and tablets.

All collectively, the Cupertino, Calif., firm generated $111.four billion in quarterly gross sales, an all-time excessive and the primary time it has topped $100 billion in quarterly income.

“We couldn’t be extra optimistic,” Apple Chief Govt Tim Prepare dinner mentioned in an interview in regards to the firm’s product lineup.

The outcomes arrived Wednesday throughout the greatest week for company earnings this quarter as Apple, Tesla Inc. and Fb Inc. sought to appease investor considerations over whether or not their speedy progress will proceed.

Tesla posted its sixth-straight quarter of income however fell in after-market buying and selling. The corporate provided a full-year supply forecast that appeared much less strong than analysts had anticipated. Fb reported document web revenue but additionally warned that uncertainty from regulatory probes and ad-targeting limits might create enterprise headwinds.

Apple’s growing would possibly got here beneath sharp criticism from Fb Chief Govt Mark Zuckerberg on Wednesday, who went as far as to level to Apple as a risk to his enterprise, saying the iPhone maker was more and more a rival and taking steps that would profit its digital ecosystem over rivals.

“Apple has each incentive to make use of their dominant platform place to intervene with how our apps and different apps work, which they commonly do to choice their very own,” he mentioned. Apple didn’t instantly reply to a request for remark.

Apple shares rose 84% over the previous 12 months by means of Wednesday’s shut on investor enthusiasm round its newest iPhone and heightened spending on its merchandise from customers working, going to high school and in search of leisure whereas caught at residence.

Revenue rose 29% to $28.76 billion within the three months led to December, its fiscal first quarter.

Apple didn’t present particular income steering for the present quarter, however Chief Monetary Officer Luca Maestri offered a tough indication of the way it was trending. He mentioned income must be higher than final 12 months, when the corporate posted $58.Three billion in income for its second fiscal quarter.

Following the corporate’s outcomes and convention name, Apple shares slid 3% to $137.77 in after-hours buying and selling.

The vacation quarter is at all times a carefully watched interval for Apple, accounting for about 30% of its annual gross sales. This time round, nonetheless, it took on better emphasis with the arrival of the iPhone 12 that some analysts and buyers have been betting would set off a document growth much like when the primary large-screen iPhone was launched in 2014. That guess, nonetheless, was thrown into query with the unfold of the coronavirus final 12 months.

The preliminary outbreak in China delayed the manufacturing of the flagship telephone and pushed again its launch to October from its typical September debut. Some variations of the brand new telephone didn’t begin transport to clients till November, reducing down the variety of weeks Apple usually has within the interval to seize gross sales forward of Christmas.


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iPhone income rose 17% to $65.6 billion within the December quarter. The most recent iPhone has the potential of accessing the next-generation mobile community, dubbed 5G, which guarantees quicker web speeds. The brand new iPhone additionally helped gross sales rise 57% in China, which has a extra developed 5G community.

Within the interview, Mr. Prepare dinner mentioned the iPhone 12 provide must be in stability this quarter, whereas he doesn’t anticipate iPad points to be resolved this quarter.

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For the iPhone 12, Apple launched 4 variations of the lineup, together with a brand new mini model with a beginning worth of $699, which was the identical price because the bigger iPhone 11 a 12 months earlier. The comparably sized iPhone 12 prices about $100 greater than its predecessor, and the most important and most costly iPhone 12 Max begins at $1,099.

Within the U.S., the common retail worth of the iPhone rose to $873 from $809 a 12 months in the past, pushed by patrons gravitating to the dearer variations, in line with a survey of shoppers by Shopper Intelligence Analysis Companions LLC. The enhancements in pricing comply with a development beneath Mr. Prepare dinner to spice up the common promoting worth of iPhones, squeezing extra revenue out of the units as unit gross sales have fallen from a peak of 231 million in fiscal 2015.

Elsewhere, Apple mentioned gross sales elevated 21% for the Mac lineup and 41% for iPads. Laptop computer gross sales have been helped by the arrival of the corporate’s new in-house chip, dubbed, the M1, in line with Mr. Prepare dinner.

Whereas all Apple’s iPhone 12 fashions acquired digital camera upgrades, the 12 Professional Max acquired the most important zoom and low-light bumps. However do photographs actually present these enhancements? To check that, WSJ’s Joanna Stern recruited a physique painter to create the final word dwelling portrait of 2020. Picture illustration: Preston Jessee for The Wall Avenue Journal

One other carefully watched metric, Apple’s service enterprise, which has taken on elevated significance in recent times, rose 24%.

Mobile carriers have used the arrival of a 5G iPhone to attempt to poach new clients. However it’s unclear whether or not that’s taking place. The shortage of killer new packages to benefit from that 5G pace and a restricted community raised questions amongst some analysts in regards to the true curiosity of the characteristic as a promoting level for the dear new telephones.

Of the iPhone patrons in Shopper Intelligence’s survey, solely seven talked about 5G. Most mentioned they have been motivated in shopping for the brand new iPhone due to issues with their earlier telephone or due to basic motivations round upgrading.

(Dow Jones & Co., writer of The Wall Avenue Journal, has a industrial settlement to produce information by means of Apple companies.)

Write to Tim Higgins at

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