Meta Platforms Inc. ramped up its counterattack in opposition to TikTok by launching its short-video product Reels for all international Fb customers on Tuesday and introducing many new options for advertisers.
In one among quite a lot of enterprise challenges dealing with the social-media large, Meta is within the midst of an intensifying battle with TikTok, which was the most-downloaded app of 2021 and overtook Instagram in reputation amongst coveted younger customers.
