How Peloton Went From Pandemic Winner to HBO Punchline

A dust-up over the reboot of HBO’s “Intercourse and the Metropolis” capped a tumultuous yr for Peloton Interactive Inc., which noticed its market worth tumble as the corporate’s leaders struggled to gauge demand for its web-connected bikes.

Heading into 2021, Peloton was racing to maintain up with orders. Income and the share value have been hovering, and executives have been telling analysts they hadn’t thought of the chance that the corporate could possibly be caught with a glut of bikes if pandemic-fueled demand subsided.

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